New dawn as Aria launches Indian dairy range in the UK

摘要

The Savera range was created in partnership with brand agency, Dragon Rouge, and Indian chef, Ajoy Sachdev. Savera means "new dawn" or "morning" in Hindi. It comprises five products: paneer, a soft white Indian vegetarian cheese; dahi, a product similar to yoghurt and commonly used in Indian curries; the sweet yoghurt-based drink, lassi, also available in alphonso mango flavour; and traditional raita. The design uses colours that reflect the Indian flag. Paneer has already secured listings in Tesco stores, while Asda has added both flavours of lassi to its dairy line. Both will be available from October.