Lurpak takes to the big screen

摘要

A new TV advert, the next phase in Lurpak's Good Food Deserves campaign, also aired this week, reinforcing the brand's position as the natural choice to enhance good food, says the company. The 'kitchen odyssey' advert shows a man opting to make an omelette using Lurpak instead of choosing a ready meal. "Although Lurpak is performing strongly, we are continuing to make sure we support the brand with strong marketing campaigns that will drive sales for retailers," said Thryth Jarvis, senior brand manager at Aria Foods.