The strategy of New Zealand Milk - the New Zealand Dairy Board's new consumer products strategic business unit (SBU) -is founded on exploiting health and well-being. Research has identified these attributes as being closely linked with dairy products - and New Zealand dairy products in particular. To Middle Eastern customers, for example, an image of New Zealand pastures, streams and mountains is probably as close as it is possible to get on earth to the visions of paradise described in the Koran.
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