Extending the summer peak for hot weather foods such as soft serve ice cream is difficult. But in the face of fluctuations in demand -and consumer reluctance to increase consumption of what is viewed as a luxury indulgence - manufacturers can still increase their sales and market share. Two keys to success are cost savings and product differentiation through improved quality, texture and stability. Speciality starches can be used to meet these needs, ensuring an economically manufactured, premium quality end product.
展开▼
