Greek consumers spend a large proportion of their income on food items, and dairy products arealways in the basket. The dairy industry in Greece is a dominant force in the country - 63 per cent of the total retail value sales are either dairy products or bakery products, according to Euromonitor International Changing buying patterns have meant the proliferation of supermarkets and hypermarkets all over Greece, This trend is at the expense of more traditional, small independent outlets, which are unable to compete with large food retailers. Greek consumers spend very high percentages of their income on food items. "This highlights the great importance of food consumption in Greece," the report says. In 2004, estimated dairy products growth in the country grew by nearly six per cent in value terms. Trends include packaged food, which is gradually commanding an increasing share of all food expenditure "Better for you" products have existed for some time in the dairy sector With reduced fat milk and yogurt products having been on the market for many years, new functional dairy products are becoming more popular, along with special categories of products for children. There is also increasing demand for functional spreadable oils and fats.
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