Tine takes off

摘要

Norway's leading dairy company Tine was one of the first to produce Extended Shelf Life (ESL) dairy products utilising the Pure-Lac process developed by Elopak. Tine's introduction of ESL products in 1997, initially for Litago flavoured milks for children, extended the shelf life of the products from days to six weeks. Sales of Litago rose dramatically and by 1999 exceeded more than one million units per month, accounting for more than 50 per cent of the total Norwegian flavoured milk market.