Keeping comfortable naturally

摘要

Innovation creates the dairy products that meet the needs of today's consumer. Value added advanced dairy beverages, a relatively recent phenomenon, have emerged in response to changes in consumer lifestyle and a requirement for higher performance products that fit dietary requirements.rnThe Dohler Group of Germany has a worldwide trend monitoring system identifying the key drivers that shape the market for dairy beverages. For example, the demand for natural and closer to nature products continues to influence this category. Dairy beverages tend to appeal to a wide range of consumers due to their naturalness, wholesome nutritional quality and palatable, smooth taste and texture.rnDuring an economic recession, healthy dairy beverages provide consumers with comfort and a clear sense of control over their health and well-being - highly desirable qualities during uncertain times. Building on this, new dairy beverage products have an important role to play in appealing to a wide range of important consumer markets. The over-55 age group, already heavy users of yogurts, and interested in convenient solutions that support a more active lifestyle, are a key target for product developers. As many populations, particularly those in the northern hemisphere, start to age this mature group is becoming ever larger, more demanding and more health conscious.