Moving Towards Reclosability

摘要

The Lake District Cheese Company range from the UK's First Milk dairy co-operative has moved into zip reclos-able packaging. The new packs hit the shelves in Tesco, Asda, Somerfield,rnWaitrose and Booths stores across northern England last month. The move comes in the wake of Scottish Pride and Pembrokeshire Cheese Company, two other First Milk brands who made the move late last year.rn"While consumers shopping for cheese consider design, price and taste before mak-rning their purchase, packaging is becoming increasingly important as shoppers look for more value," notes Richard Hollingdale, sales and marketing director, First Milk's cheese division. "Our convenient re-closable format hits the spot as people aim to reduce food waste and eliminate the need for re-packaging at home."