London calling for Bauer yogurt

摘要

Yogurt specialist Bauer in Germany is taking full advantage of the promotional opportunities of the Olympic Games in London this summer by launching its own London Edition of speciality products for the event. The processor is emphasising the British connection with what it terms "English flavours" for its new Olympic yogurts: toffee, lemon cheesecake, mint chocolate and apple pie. Bauer's London Edition yogurts are to be launched in 150g pots with dominant red, white and blue colouring and featuring an image of the Big Ben tower.