The UK Milk Marketing Forum (MMF), through its 'make mine Milk' campaign, has launched an initiative called 'Better Breakfast', to help promote healthy eating in British schools. The project is based on research that shows more than a third (34%) of UK teenagers are consuming unhealthy morning meals of fried foods, energy drinks and calorific snacks. It is part of a yearlong partnership of activity between the campaign, and BeatBullying, the charity that aims to make bullying unacceptable.
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