Aplix for Anchor

摘要

Dairy brand Anchor has used Aplix seal technology for the launch of its new cheddar cheese range in the UK. This seal removes the need to line up the packaging channels to reclose the pack, making it easier to close and ensuring the cheese stays fresher for longer. Anchor has an exclusivity agreement with the manufacturers for 18 months, ensuring Anchor will be the only branded block cheese product on the market with the Aplix technology.The packaging also includes Anchor branding with a different coloured swish at the bottom of the pack, to signpost consumers to the two variants on shelf, using red for Anchor mature and purple for Anchor extra mature cheddar.