With the dairy industry's ability to make digestive health claims for products containing probiotics at an end, thanks to the European Food Safety Authority (EFSA), many people are justifiably concerned. The market for probiotic yogurts for digestive health market has been one of the greatest success stories of the last 15 years, driven in large part by the activity of market leader Danone Activia. Now, it seems, the period of growth may be coming to an end.
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