The power of sustainable protein

摘要

Nestle is betting that pea milk can be made into a winner with a strong sustainability message. For the dairy industry, this launch is not just another product launch. It signals the beginning of an attack on dairy from its rivals and from NGOs and lobbying groups, which will be sustained for at least the next five years. No effort will be spared to position dairy in consumers' minds as a food with a big sustainability problem.If you think dairy has been unfairly attacked recently, what you have seen is nothing compared to what's coming. If your strategy doesn't include a focus on improving and communicating dairy's sustainability credentials - and doing that soon - you need to go away and re-write it.