Q. What in your background prepared you for your current role? I was brought up close to the land and lived on a mixed farm in Tipperary, which exposed me to the realities of farming early on. In addition, my background in public administration (BA) and food business (MSc), along with time spent working in the UK market, has allowed me to build an understanding of the challenges and complexities facing suppliers and buyers. Having an understanding of how European institutions operate has been particularly useful in light of the Brexit referendum. Bord Bia acts as the link between Irish producers and their customers, promoting Irish food, drink and horticulture and developing overseas markets for the producers.
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