A look at the message

摘要

Media influences the eating, drinking and movement behaviours of children and adults. Media also divides foods into "healthy" and "unhealthy". But what are the marketing constraints of unhealthy foods? The Austrian organisation, Forum Ernahrung Heute (FEH), recently looked at the issue. Evolutionary imprints, the bond between parents and children as well as socio-cultural influences are responsible for automatic, unconscious processes in our social behaviour, the CEO of FEH Marlies Gruber notes. "Many subliminal media messages and images lead to underestimating priming effects. Thus, stereotypes, prejudices or slimming ideals arise through the culture. Such effects also apply to the divisions of healthy and unhealthy, development of preferences and eating patterns. Designers from areas such as politics, business, multipliers and media professionals should be aware of the responsibilities."