Clean, green and protein

摘要

As we wrap up 2013, it's clear that the trends setting the agenda in the dairy category would strike insiders of almost any other food and beverage sector as familiar. To wit: • Consumers across the board want clean labels and "natural" ingredients. • They want products with less of the nutritional bugbears they're warned against (sugar chief among them), • And more of the macronutrients they could benefit from (like protein and fiber).