THE RIGHT BALANCE

摘要

Smack dab in the middle of the second record-breaking heat wave in just as many years, ice cream makers are scratching their heads. Long viewed as a summer family favorite, ice cream just can't seem to get out of the stable these days, despite the intense heat. While one might expect to see overheated consumers cooling off by indulging in a pint of their favorite flavor, category sales remain flatter than flat for the second year in a row.