KEY CHANNEL

摘要

Vending machines are part of the business framework. Specific to dairy, however, they are essential to the milk marketing game, especially when trying to win the copious consumption of this wholesome beverage by kids, 'tweens and teens in schools across the nation. And promoting vended milk can only boost its popularity among the older populace right? Exactly, says Julie Buric, senior director of promotions for Washington, D.C.-based International Dairy Foods Association (IDFA). "The adult market for milk is very large," she says. "In a study that MilkPEP conducted in business and industry (B&I) locations, we saw a good increase in milk sales among adults. A good portion of vending operator business is in adult-oriented locations.