All the World's a Sound Stage: The Digital Transformation Journey in the Era of Hollywood Economics

摘要

"Here Be Lions" is a phrase Roman cartographers used to denote unknown areas on the map. It could justly be used to describe the whereabouts of business environments transformed by technology. Digital transformation, digital business, customer engagement economy, customer journey, Agile business architecture ... we could probably fill this entire article with the numerous buzzwords. However, in our daily consulting practice, buzzwords are the first thing to make any experienced, down-to-earth manager frown. The bad news is there is a reality behind many of them that is rapidly and disruptively changing entire business ecosystems.