Driving Value From Every Online Customer Interaction: The Power Of Intent- Driven Personalization

摘要

As more people become accustomed to using the Internet, they demand that companies provide increasingly capable Web self-service options. Once upon a time, navigation was the primary method for uncovering information. Today, search has become just as critical a component to an effective online sales, marketing and customer support strategy. New ways of managing the dialog between the company and the customer have surfaced. Visitors are not just looking for information. They are looking for the kind of online experience they are not receiving elsewhere.