On Differentiation and Positioning: Every Company Wants To Be A Peacock In The Land Of Penguins But Few Companies Know How To Do It Right! Part II

摘要

The Missing Link In Marketing: Differentiation and positioning. Yourrncustomers must have a reason to buy from you; that reasoning comes from positioning and differentiation.rnIn his book, The New Positioning; The Latest on the World's #1 Business Strategy, Jack Trout defines "positioning" as follows: We have always defined positioning, not as what you do to the product, but what you do to the mind.rnTrout further believes the ultimate marketing battleground is in the mind, and the better you understand how the mind works, the better you will understand how positioning works.