1. AccuData Integrated Marketing has launched AccuBase,rna cost-effective customer and prospect database marketing solution. AccuBase gives marketers total control over their database management and campaign performance right from their desktop. It provides a richer view of customer behavior by centralizing, standardizing and segmenting customer and prospect data. It then allows users to quickly and easily execute integrated telemarketing, direct mail, e-mail, and point-of-sale campaigns. AccuBase also offers a variety of reporting and campaign management software options. AccuBase is backed by AccuData's consultative services that help clients accurately target qualified buyers and drive marketing ROI.
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