Needs-meeting Crm

摘要

If you own or are with a small/midsized business (SMB) you acutely feel the need with the current economic malaise to even more closely manage your sales and marketing efforts and your customer relationships than in the past to obtain maximum revenue at least cost. You then may feel the need to buy: customer relationship management (CRM) software to ward off the financial chills. In theory this approach makes sense. CRM applications can help SMBs as they offer an increasing array of features such as customer and marketing management, sales force automation, and the ability to tap business sites and social networks. Many CRM solutions integrate with enterprise resource planning (ERP), such for accounting, enable seamless data and functionality links with and for wireless devices, and they can provide essential tools like e-mail and calendar management within the applications for ease of access.