Employing CRM

摘要

Small and mid-sized businesses (SMBs) have to work smarter, not harder than their peer-level and enterprise-scaled competition to survive and grow in today's and tomorrow's economy. For that reason they are seeking effective, versatile and affordable methods that can uncover new revenue opportunities while enhancing existing customer relationships and at the same time saving them time and money to be more profitably used elsewhere. And that means they are employing CRM solutions for selling to businesses (B2B) and increasingly to consumers (B2C).