Making Social Media Your Business

摘要

Paul Dunay is one of the foremost experts in social media marketing. He has been a keynote speaker on Facebook Marketing at a past ITEXPO and, until recently, he expertly handled social media at Avaya. Since I heard him speak, I realized he was someone worth watching in the social space. When I learned he recently changed jobs, I immediately posed a series of questions about why he changed careers and where social media marketing is headed. I hope you find his responses as useful as I have. You've been on the forefront of social media in a B2B environment for years, what have you learned? PD: There are some great places to build a business case for Social Media in B2B - and some not so good places. The first place is obviously Social Customer Support, where there is a huge advantage for B2B product and services brands which requires monitoring and listening for brand mentions and reacting to them accordingly. Once we got this process down in my organization, I began to look for ways to use social data to make better business decisions, which is how I got to my new company.