GM to Facebook: Your Ads Don't Work

摘要

When you are about to have one of the largest public offerings in the world - north of $100 billion, and much of the reason for the size of your IPO has to do with advertising revenue, there is nothing worse than having one of the world's largest and most sophisticated advertisers telling you your ads don't work. And that is exactly what just happened to Facebook when GM pulled the plug on a $10-million ad deal.