Social Media is Responsible Business

摘要

I recently had a conversation with Christian Goffi and Andrew Maher from Avaya (see my story in this issue, titled Making Sense of Social Media). Among the key takeaways from that conversation, corroborating my own previous beliefs, was the notion that, while not every business has to implement a social media strategy right away, they must understand their own social media presence, both from an internal and external perspective. In other words, they have to address the question of social media rather than ignoring it.