The New On-Demand Society

摘要

The TV show Parks and Recreation features a character called Tom who starts a business called Rent-A-Swag that offers his boy-size luxury wardrobe to parents of teenage boys, who might not want to invest in expensive clothes that their children will probably just outgrow quickly anyway. Although the most promising of Tom's efforts, this concept might sound ridiculous. If fictional history is any guide, it probably won't succeed, as this character already has run through a long line of failed business ventures. However, the idea of renting anything and everything - even the clothes off your back - may well be the wave of the future.