How to Maximize the ROI of Video in Digital Marketing

摘要

The use of video both as a marketing and entertainment tool has been rapidly increasing over the last few years. With the rise of YouTube stars, Vine celebrities, and Instagram video, it's clear that consumers are craving more and more interactive content. Even the sometimes slow-moving Facebook is making strides to become more of a video platform. As consumer engagement with video and rich media increases, brands are seeing an opportunity to jump on the trend and showcase their brand stories, products, and personas in an entirely new way. Telling stories with videos allows brands to provide a richer, more personal experience for the viewer. As something that is interactive and holds attention better than other mediums, it's become a much easier and a more effective way of communicating messages than traditional digital mediums. Video content allows brands to showcase their personalities in ways that still images simply can't.