The Key to Increased ROI? An Integrated Marketing Strategy

摘要

If you think back to your early days as a marketer, your typical work week was probably vastly different than it is today. For instance, instead of debating your next blog topic, you were selecting your upcoming billboard campaign; instead of flooding the social media feeds with organic sales pitches, you were splashing print publications with blatant advertisements. And all too often you were forced to choose one marketing tactic over the other because the cost to advertise was simply prohibitive.