Data Analytics

摘要

A customer from Portland is pretty much the same as a customer from Poughkeepsie, Phoenix, or Pensacola. Right? Not necessarily. Customers from around the U.S. no doubt share common traits and preferences, including a universal interest in saving money when they shop. But an Excentus survey of 1,016 U.S. consumers about their loyalty program preferences and activities identifies unique regional differences that can help marketers, brand managers, customer service reps, and loyalty program professionals better target and communicate with their customers based on geography.