Governance and CSR management in sport

摘要

Bradish and Cronin (2009, p. 696) concluded their introductory note of the first special issue devoted to corporate social responsibility (CSR) in the context of sport by stating that "CSR should be regarded as one of the most important components of contemporary sport management theory and practice". Indeed, there has since been a proliferation of studies highlighting the economic and socio-political CSR dimensions and outcomes both in sport (i.e. implementing CSR within the sport organisations' structural boundaries) and through sport (i.e. sport organisations serving as the vehicle for CSR implementation). This is perhaps not surprising if one considers the increased professionalisation, commercialisation and overall commodification seen in the contemporary sporting context; rendering sport as an activity that "should be taken seriously" (Adcroft and Teckman, 2009, p. 5), not least in relation to CSR.