Not your father's plumber

摘要

Starbucks, which convinced us that a cup of coffee is worth $4, is now selling safe water. In full-page ads in The New York Times, Starbucks alerts us to a "dire global water crisis... where roughly one out of five people lack access to safe, clean drinking water." Apparently, Starbucks is planning to raise $10 million by 2010 through the sale of Ethos Water: They will use that money to bring clean water to villages in need.