After a recent visit with one of the nations largest engineering firms, I left with a lot of good information to ensure the right information is released to this audience at the right time. We talked about print and digital magazines, enews-letters, education and webcasts, and other means of delivering content. Most of the folks I spoke with are newly minted engineers, or have not yet earned their professional engineer license. They're working on projects that vary widely, and admitted they learn a lot from asking the person in the next office or workspace for advice and tips. This informal mentoring is key; younger professionals need someone with experience—even if it's just a few years more than they have—to share the trials and tribulations of engineering building systems.
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