These tried-and-tested writing techniques will make your tenders attention-grabbers Having a good writing style is important. How can you write in a way that guarantees your client actually reads what you've written? Clients are like everyone else. They're busy people with lots on their mind. You want them to sit up, pay attention and say, "Hey, I really like their approach". If a tender is poorly written then they could lose patience or, worse still, stop reading it altogether. Here are some tried-and-tested techniques to keep the client's interest: 1. Use white space and short paragraphs: plenty of white space will automatically make your tender easier to read.
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