What can firms do to protect themselves from the recession and survive in good shape? Fill the petrol tank: Collecting and keeping cash is the fuel that drives a business. We have been following all our normal procedures for the collection of debts but we have been more rigorous. Our debts are at record lows - but still not as low as we would like. Keep the tank topped up: Rigorous expenditure reviews are necessary to ensure that only vital expenditure is incurred. Consider retaining profits to build a reserve for what may be a difficult journey.
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