How to build a brand that customers believe in

摘要

Rightly or wrongly, the construction industry is not blessed with the best reputation in the world. As a result, building firms need to work hard to be seen as professional and trustworthy, and branding can play a vital role here. So what are the golden rules to follow if you want to create a brand that customers believe in? Visual marketing is not actually the most important aspect. Branding is all about reputation, whether you have one or are in the business of creating one. So the first thing is to make sure that there is credibility behind the brand. If your reputation can stand the test, the next step is to work out what your business values are. Do you sell yourself on speed, efficiency, craftsmanship, technology or cost?