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Does Rebranding As Name Change Rebuild Or Destroy Brand Equity (Customer Loyalty And Brand Reputation) After Brand Crisis?: The Case of Malaysian Airline System (MAS)

机译：在品牌危机之后重新命名为名称改变或破坏品牌股权（客户忠诚度和品牌声誉）吗？：马来西亚航空系统（MAS）的情况

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Okechukwu Worlu; Roslizawati Ahmad;
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机译：衡量基于客户的饮料品牌资产：调查感知质量，品牌知名度，品牌形象和品牌忠诚度之间的关系
3. The Significant Role of Customer Brand Identification towards Brand Loyalty Development: An Empirical Study among Malaysian Hypermarkets Customer [J] . Seyed Rajab Nikhashemi, Laily Paim, Syuhaily Osman, Procedia - Social and Behavioral Sciences . 2015,第2期

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机译：对产品危害危机管理影响的品牌声誉与品牌忠诚关系的实证研究
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Does Rebranding As Name Change Rebuild Or Destroy Brand Equity (Customer Loyalty And Brand Reputation) After Brand Crisis?: The Case of Malaysian Airline System (MAS)

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