Julian Daniel is one of the organisers of the Alliance Ball, a charity event hosted by Bovis Lend Lease and Stanhope. Last year Daniel visited Malawi to make a film to show at the evening. We thought it would be more credible if we went out there and made a film to show on the evening. We thought it might have more impact. Although it's a large event, we know most of the people who are buying tables between us. We treat a lot of these people as friends so we thought if they saw us, it might have more resonance.
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