Rental is on the rise as an asset-management strategy. According to the December 2011 Rouse Rental Report, published by Rouse Asset Services, both sales and values of used rental equipment are up. Values rose throughout the year, with the November number up 7.3 percent over May. Rouse labels it "orderly liquidation value," which is a percentage of the replacement cost garnered when a rental firm or dealer disposes of a machine at a certain average age.
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