For Reviving The Lbs Market:phone Navigation Companies

摘要

In the past, location-based services weren't making headlines outside of personal navigation devices and family-tracking services. This all changed when a few market leaders broke open the industry this year. Propelled by Networks in Motion and TeleNav, maps suddenly are being added to everything, seamlessly incorporating location with multimedia and mobile Internet applications. This location-aware culture was jump-started by a string of GPS-enabled handsets, including Apple's iPhone 3G, Nokia's Navteq acquisition, and smartphones with large screens and intuitive user interfaces. Marketing programs from most major carriers further drove awareness, resulting in impressive growth in 2008, said H.P. Jin, CEO of TeleNav.