The power of location has moved from residing on deck to off-deck applications. Now social networks want a piece ofrnthe action, too. Mobile location-based services have empowered consumers to find a point of interest, navigate their way there, broadcast their new location and even become the mayor of it. These GPS-enabled consumers are in turn becoming increasingly attractive to advertisers, businesses, application developers, wireless operators and social networks. As a result, LBSs are quickly becoming the next mobile battleground.
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