OUT OF THE BOX: NOEL LEE KNOWS WHAT YOU WANT

摘要

From the desk in his mahogany- paneled home office, Noel Lee can control his world, which means sooner or later he'll be teaching the rest of us to control ours. The founder of the audio-accessories giant Monster Cable Products Inc. in Brisbane, Calif., got very rich by following a simple formula: First, Geek Noel comes up with a better product, and then, Salesman Noel convinces everyone else that we really want to buy it. And the demo is central to Lee's sales philosophy. Why tell a customer something sounds better if he can hear the difference for himself? So it makes sense that his own residence serves as his company's most powerful showcase for the Noel Lee vision of tomorrow's uber-wired good life.