Valencia-based Natra is strengthening its positions in China and the US with new offices in both countries. The two new branches join Natra's existing international network of five European factories, from where it produces 115,000 tons of chocolate products annually, and a trade office on the West coast of the US. From its new office in Shanghai, Natra will supply cocoa and chocolate products aimed at Chinese clients. "The Chinese market represents less than 1% of the total world consumption of chocolate products, according to Euromonitor International, but Western influence and changing habits have triggered annual growth of these products to remain above 10%," said Natra.
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