Colour me happy

摘要

Artificial colorants have been under scrutiny for many years, but it took a very long time for any regulations to impose serious restrictions to their usage and provide sufficient incentive. Now that the situation has finally changed in the EU, many multinational companies are reformulating. Most are doing this internationally to avert possible consumer expectations as to why certain products would contain colorants in some markets, which would be ruled unhealthy and prone to negative labelling in others.rnTitanium dioxide is widely used as a whitener for confectionery and baked goods, and is referenced as E171 on packaging in Europe.