The biscuits and cakes market is expected to continue to grow over the next five years, according to the Biscuits & Cakes Market Report 2013. Market Report Plus examines the biscuit and cake industry in the UK. According to Key Note calculations, the market grew by 4.4% in 2012. A new consumer-facing masterbrand is set to strengthen shopper appeal for Tangerine Confectionery after consolidating its sugar portfolio. The creation of Candyland supports the brand's strategy to bring together many small and diverse product groups, with limited stand-alone equity, under one umbrella brand, while retaining product equity from iconic products such as Wham and Dip Dab.
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