With the green light having been given to stevia in Europe, and with a continued effort to encourage consumers to cut back on sugared products as a weight loss strategy, it would be expected that the time has come for more sugar free chocolate confectionery products to enter the marketplace. But global launches of low, no and reduced sugar chocolate products fell 19 per cent between 2010 and 2011, and indications of launch activity in the first three quarters of 2012 suggest that the slide is continuing.
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