The colour purple

摘要

Does Pantone 2685c mean anything to you? It probably doesn't, but it is something many of us will see on a day-to-day basis. And you may also be seeing a lot more of it in the future. Pantone 2685c is the iconic purple colour that has adorned Cadbury's Dairy Milk chocolate bars since the early 20th century. However, in April this year, Cadbury lost its 11-year legal battle with rival Swiss firm, Nestle, to register Pantone 2685c as a UK trade mark.