Tapping in to summer football fever

摘要

Mars Chocolate is launching a limited edition Mars &Team tub in the UK, bringing together miniature Mars, Twix, Snickers, Bounty and Milky Way chocolates. The launch of the new tub will be supported by a ￡3.5m (€4.3m) spend on television advertising. Tony Lorman, retail excellence director, says: "Mars is incred- ibly proud to have a long heritage with football, and consumers have come to associate Mars with the game.