Consumers are feeling busier than ever, but at the same time disposable incomes are rising. This means that consumers are able to treat themselves more regularly and relieve pressure and stress with nostalgic products. According to a global survey conducted by Canadean in 2015, six out of 10 respondents find products that remind them of their childhood and simpler times either 'very appealing' or 'appealing'. Due to its indulgent nature, confectionery is one of the go to products that help consumers relax and alleviate feelings of stress.
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